Clients often decide whether to call a lawyer after watching them answer a question in plain language. Video shows how you explain things, which a page of text can’t do. Start with a small set of videos that answer the questions people really ask. You don’t need a studio or a hundred videos.
Start with the questions you hear every week
Write down the ten questions clients ask in a first consultation. These are your first videos. For a criminal defense firm they might be: “Can the police search my car if I say no?”, “What should I do if a detective wants to question me?”, “What happens at my first court date?” For a family law firm they will be different. The point is the same: answer what people actually search and worry about.
Keep each video short and focused
One question per video, usually between one and three minutes. Give the direct answer in the first few sentences, then explain. Short videos are easier to record, easier to watch and easier to turn into pages and clips.
Speak plainly
Avoid legal jargon. Talk as you would to a client across the desk. Say what you can and can’t promise, and remind viewers that the video is general information, not legal advice for their case.
Record a batch, publish a series
Recording ten videos in one sitting is far more efficient than recording one a week. Publish them on a schedule so your channel and your site stay active. A series gives people a reason to watch the next one.
Publish where it can be found
- YouTube, with a clear title that matches how people search and a helpful description with a link to your site.
- A page on your own site for each video, with a short written summary or transcript. Text on the page helps search engines understand the video.
- Structured data and a video sitemap so Google can find and show the videos.
- Your Google Business Profile and social channels, using short clips.
Check the advertising rules
Lawyer videos are advertising in most states, so the rules about claims, testimonials and disclaimers apply. Review the script and the final cut before publishing.
What this looks like in practice
For a Miami criminal defense attorney we planned, recorded, edited and published more than 200 short question-and-answer videos, then built them into a searchable library on his website. Browse some of them on our video services page.
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